Rye Beauty

Services: Visual Identity & Packaging, Marketing materials for Print and Digital

The Rye Beauty Collection offers a range of eyebrow gels and serums formulated with growth-promoting ingredients to support brow health, provide lift, and deliver effortless, natural definition.

Insight & Approach: In a market saturated with minimalist packaging, we positioned RYE to feel approachable, stylish, and authentic. Striking botanical and fauna illustrations highlight the brand’s plant-based story and clean beauty philosophy, creating packaging that connects through the power of it’s ingredients.